Boost your content’s visibility with integrated placements on leading publisher sites.
Both agencies and clients tie themselves in knots over what native advertising means. For us, the definition is pretty simple: if it’s a paid placement designed to sit in the stream of a website’s core content, it’s a native ad.
Native advertising isn’t the same as content marketing, but it can help put your content in front of new audiences. So it can be a useful part of your content marketing strategy.
Here is an example:
We always put strategy and commercial goals first, so our approach to native advertising will be governed by who you want to reach and why – as well as by how much you want to spend. The target audience will steer the choice of publisher, and we’ll then align your goals and budget with each publisher’s native ad offering to arrive at the best solution.
Here at Lead gen, we operate with leading recommendation platforms such as Outbrain and Taboola, which use behavioural targeting to put your content in front of the right audience at the right time. Their related content galleries and carousels sit on some of the web’s biggest publishers (TheSun, Daily Mail, Sky News, MSN, The Guardian to name a few) offering you great reach as well as sophisticated targeting.
We believe native advertising works best as part of a wider digital strategy with a clearly defined target audience. That’s what our digital team specialises in – we’ll help you identify the people your content needs to reach, whether it’s for brand awareness or lead generation. Then we’ll design a plan of activity that puts your content in front of them. This includes:
Why waste your marketing spend on cost learnings and continuous optimisation? Not only do we have in house expertise to set-up and manage your native advertising campaigns, we ensure that your campaigns hit a positive ROI with experience in the following sectors:
Payments & Retail